You’ve already started your business—and now you’re trying to figure out how to make it stand out. But every time you sit down to explain what makes your offer different, the words just don’t feel quite right.
I get it—because I’ve been there too.
I used to rewrite my Instagram bio constantly. I’d tweak my colors one week, change them back the next. My website? I redesigned it so many times I lost count.
Every change felt like it might finally click—but it never quite did. I kept hoping I’d stumble across the “right” way to say it, design it, or show it.
And you know what? I don’t regret any of it. Because through all that trial and error, I finally landed somewhere that feels like me.
Not some polished version of what I thought a business was supposed to look like—but something real, clear, and grounded.
What I learned is this: your unique selling point isn’t something you invent out of thin air.
It’s something you uncover by paying attention to what you do naturally, what lights you up, and what your people keep coming back for.
You don’t have to be louder to stand out—you just have to be you. And that’s more than enough.
TL;DR
You do have something that makes your business different—you just might not see it yet. The things you do easily, the way you explain things, or how you help others without even thinking—those are clues. When you stop trying to “sound right” and start being more you, your message clicks. And momentum starts to build.
What's Worth Your Time Right Now
A couple things to help you get clear on what makes your business stand out:
These will help you see your edge—and own it.
Deep Dive: How to Identify Your Unique Selling Point Without Overthinking It
You’ve already started your side business—you’ve shared your offer, talked about it online, maybe even created a service page or pitched yourself a few times.
But when you try to explain what makes your approach the one to choose, the words just don’t land.
I remember feeling the same way.
People kept saying, “Just lean into what makes you different.” And I’d think… I would, if I knew what that was.
If you’re stuck there too, here’s how to look at it differently:
What even is a Unique Selling Point?
Your unique selling point (USP) is the reason someone chooses you instead of someone else. It’s what makes your offer feel like a no-brainer to the right person.
It’s not a fancy phrase or some marketing trick.
It’s what naturally sets you apart—even if you’ve never said it out loud yet.
It could be:
- The way you simplify hard things
- The mindset you bring to your work
- How you help people feel seen and understood
- The experience you’ve had that shapes how you help now
Your USP isn’t something you have to make up. It’s already there—you just have to notice it.
How is that different from messaging?
Your messaging is how you talk about your USP.
- USP = the truth about what makes your approach work
- Messaging = how you explain it so it lands with your people
If you’ve been struggling to put your value into words, your USP might be strong—but your messaging needs tuning.
This deep dive will help you connect the dots between the two.
3 Ways to Uncover What Makes You Stand Out
1. Start With What Feels Easy (to You)
We tend to overlook what we do naturally. But those “easy” things? They’re usually your edge.
Like:
- Explaining things in a way that finally makes sense
- Breaking down overwhelm so people feel clear and capable
- Making big things feel doable
Ask yourself:
- What do people thank me for?
- What do I get complimented on that I tend to brush off?
That’s not “just being helpful”—that’s your USP showing up.
2. Look at What You’re Sick of Seeing
Sometimes your unique selling point is hidden in what you’re done with.
What frustrates you in your space? What feels overcomplicated, outdated, or misaligned?
Your way of doing things differently—without even trying—might be exactly what someone else is searching for.
Ask yourself:
- What’s everyone else doing that I’m not?
- What am I actively pushing back on?
- What do I wish existed when I was starting out?
That’s not being negative. That’s you carving out space for something better.
3. Stop Waiting for the Perfect Words
This is a big one. Most women wait until they have the perfect sentence before they share their message. But clarity rarely comes from waiting.
It comes from using the words you have now and letting them get sharper over time.
Your USP isn’t a tagline. It’s a vibe, a rhythm, a point of view.
You don’t need to “nail it.” You just need to start saying it out loud.
Let’s Keep the Momentum Going
You don’t need to be the best, the first, or the most. You just need to own your way of doing things—and show up in it consistently.
When you stop overthinking what makes you different and start trusting that how you naturally serve is exactly what your people need, momentum follows.
Show up like you—consistently, clearly, and confidently. That’s the kind of momentum your business can actually grow on.
Try This: First Draft Your USP
This doesn’t need to be perfect. Just get it out of your head and onto paper:
- I help [who you help]
- with [what you help them do]
- in a way that feels [how your approach feels to them].
Example:
I help women with busy schedules build traction in their side business—in a way that feels focused, doable, and real.
You can come back and refine it later.
But naming it—even roughly—helps you start showing up with clarity and confidence now.
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Yours truly,
Kristina Portella
Because once you have momentum, everything changes.
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