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​ For women who’ve done the work, hit a wall, and are ready to build real momentum. ​ Not signed up yet? Click here to join! ​ Didn’t mean to sign up? You can unsubscribe below.

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You sit down, open your laptop, and within five minutes, you have seven tabs open.

You start tweaking your idea, then scroll through advice on what to do next, then somehow end up watching a YouTube video about someone else’s six-figure business.

That’s what you should be doing, right? Researching? Learning?

But instead of clarity, you feel more confused than ever. Should you be working on your offer? Your website? Pricing? Social media?

So you do what feels safest—you keep reading, keep tweaking, keep waiting for the moment when everything clicks into place.

Except that moment never comes.

If this sounds familiar, here’s what you need to know: You don’t have a productivity problem—you have a priority problem.

And today, I’m giving you a simple framework to cut through the chaos and show you exactly what to focus on next.

The Weekend Advantage Framework: 5 Steps to Focused Action

If you’re feeling scattered, it’s because you’re trying to do everything at once instead of following a clear, step-by-step path.

Here’s how to fix that—so you always know the next right move.

Step 1: Pick One Idea and Validate It Immediately

If you’re stuck in idea mode, the best thing you can do is stop thinking and start testing. You don’t need the “perfect” idea—you need an idea that solves a problem 💯

And the fastest way to know if your idea has legs is to put it in front of people and see how they react.

Here’s how to test your idea in the next 48 hours:

• Post a question in a relevant online space (Reddit, a Facebook group, LinkedIn, or even in a text to a friend). Example: “If you could snap your fingers and have one business problem solved instantly, what would it be?”

• Find 3-5 people who match your ideal customer and ask them about their struggles (without pitching).

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• Look for clues. Are they interested? Asking follow-up questions? If so, you’re onto something. If not, adjust and test again.

What to do next: Choose one problem you can solve and test whether people care about it.

Step 2: Find One Person Who Needs What You Offer

Let’s be real: You may not get a paying customer immediately, and that’s okay.

The goal right now is engagement, not perfection.

Instead of building a website, creating branding, or getting lost in details, find one person who would benefit from what you do and offer to help them.

Ways to do this:

1. Reach out to one person in your network and ask if they know someone who might be interested.
2. Offer a free or discounted trial in exchange for feedback.
3. If you’re offering a service, do the first version manually (no fancy tools needed).

You don’t need 100 customers. You just need one person to say, “That sounds interesting—tell me more.”

What to do next: Identify one person you can reach out to this weekend.

Step 3: Make It Easy for People to Pay You (Even If No One Has Yet)

You may not have paying customers today, but when someone is ready, will you be ready?

Too many women stall their business growth because they wait until they have a customer to figure out how they’ll accept payments.

Then, when someone finally says “I’m in!”, they scramble.

Instead, set up one simple way to get paid now—so when the time comes, it’s easy.

Here’s how to do it in 10 minutes or less:

• If you’re selling a service → Set up a simple payment link (PayPal, Stripe, Square).

• If you’re selling a digital product → Use Gumroad or Kit (formerly ConvertKit) Commerce.

• If you’re selling anything else → Make it as easy as possible to say yes.

You don’t need a website or an LLC to start. You just need a way for someone to pay you.

What to do next: Set up a payment link so you’re ready when the first sale comes.

Step 4: Use Your First Yes (Or Even a Maybe) to Build Confidence

Most people stop at validation, waiting for more proof that their idea will work.

But what happens if you get a small sign of interest—a comment, a DM, a question—but no actual sale yet?

You keep going.

Your first “yes” might not be money—it might be someone engaging with your idea, asking how it works, or telling you they’ve struggled with the problem you solve.

That’s still validation.

Your job now is to:

✓ Track what people say. Keep a running list of questions and hesitations.

✓ Refine your offer. Use their feedback to make your idea clearer.

✓ Stay consistent. The first yes is just the beginning, not the finish line.

What to do next: Pay attention to who engages with your idea—even if they don’t buy yet.

Step 5: Commit to a 30-Day Focused Growth Plan

Once you’ve tested your idea, talked to real people, and set up a way to get paid, it’s time to commit to one way of growing.

This doesn’t mean you have to market everywhere—it means choosing one strategy and sticking with it for 30 days.

Pick the one that feels easiest for you right now:

👉🏾 Email? Start an interest list and send one message per week.

👉🏾 Networking? Reach out to five potential customers per week.

👉🏾 Content? Write one helpful post per week and share it.

Whatever you choose, do it consistently for 30 days before switching tactics.

What to do next: Pick one marketing method and stick to it.

The Real Reason You’re Feeling Scattered (And How to Fix It for Good)

You don’t need more time.

You don’t need a perfect plan.

You don’t need to have it all figured out.

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You just need to stop overthinking and take the next right step.

Here’s what I want you to do right now:

1. Find your starting point. Are you on Step 1? Step 3? Step 5?

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2. Take the next action. (Pick one task from your step and commit to doing it this weekend.)

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3. Tell someone—so you don’t back out. (Hit reply and tell me what step you’re taking, and I’ll hold you to it.)

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A month from now, you’ll either be stuck in the same cycle—or you’ll look back at this weekend as the moment everything changed.

Which one is it going to be?

Yours truly, ​ ​ ​ Kristina Portella Because once you have momentum, everything changes.

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