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Find Clients Who Get It (and Are Excited to Work with You)

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When I first started, I was so excited to get out there and help as many people as possible.

I thought, “If I cast a wide net, I’ll reach more people, right?”

But what actually happened?

My business felt scattered, my message didn’t land, and I ended up working with clients who didn’t quite fit.

I had to take a step back and ask myself: Who am I really here to help?

That’s when everything started to shift. I stopped trying to be everything to everyone and focused on who I wanted to serve. And suddenly, the right clients found me.

They wanted to work with me because my business spoke directly to them.

If you’ve ever felt like you’re putting yourself out there but not connecting with the right people, this is for you.

I want you to have that same clarity, so you can connect with clients who get it and value what you do.

Why This Process Works

When you’re clear on who you’re speaking to, everything falls into place.

Your content, offers, and direction aren’t just “out there” trying to connect with everyone—they’re focused and speaking directly to her.

And trust me, she’ll feel it.

Without a clear ideal client, it’s easy to feel stuck, creating content that doesn’t connect and offers that don’t click.

But when you know who you’re meant to serve, things start to flow. You’re confident in your choices, your business has purpose, and clients who truly need what you’re offering naturally find you.

How to Create Your Ideal Client Profile

This isn’t just a list of demographics; this profile will be your go-to guide, helping you connect deeply and serve with intention.

Step 1: Picture Their Life (Beyond Basic Demographics)

Start with a snapshot of their world. Go beyond age and job title.

➔ Are they balancing a full-time job with family?

➔ Launching something on the side?

Picture their daily routines, their goals, and what they value most.

When you can see their day-to-day, your message becomes real.

Step 2: Understand What Matters to Them

Here’s where you dig deeper.

➔ What keeps them up at night?

➔ What challenges do they share with friends?

➔ And what are their dreams?

Think about their specific needs: are they craving more time, flexibility, a sense of purpose?

Knowing what matters lets you speak directly to what they’re looking for.

Step 3: Become Their Guide

Think back to when you faced similar challenges.

➔ What would’ve made a difference for you?

➔ What advice or support would’ve helped?

When you show up as a guide who “gets” them, you’re not just offering services—you’re building a relationship that feels real and supportive.

Your Action Plan

Let’s make this process easy. Here’s how to make it happen:

1. Download the Ideal Client Profile Template (link below)
2. Keep it visible as you work on content, offers, and big decisions
3. When in doubt, refer back—it’s your roadmap

The template is designed to make this clear and doable, with prompts and examples to guide you.

Once you have your profile, you’ll know who you’re speaking to, what they need, and how to show up as the best fit.

​Download your free template now (it’s a quick exercise you can do at your own pace)

When you’re clear on who you’re serving, everything gets simpler. You’re not just putting content out there; you’re connecting with clients who see your value.

And those clients who “get it”? They’re the ones who bring meaning and joy into your business.

And that’s where the real magic happens.

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Talk soon, ​ ​ ​ Kristina Portella, Side Business Momentum Coach ​ Founder of Side Business Momentum​ ​

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