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The Secret to Clarity That Makes Your Side Business Stand Out

Get clear, practical tips for women building side businesses. Simplify your messaging, refine your offer, and start turning engagement into real sales.

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You Don’t Need 10 Years To Be Seen as an Expert

Welcome to The Side Business Momentum Newsletter! For women who’ve already started their side business—and want to build serious momentum. Not on the list? Join here! Hey Girl, Welcome Back! When I first started sharing my business publicly, I was excited but also unexpectedly nervous. I had so many ideas and strategies I wanted to offer, but every time I sat down to post or send an email, I hesitated. I wondered if people would see me as a “real” expert or just someone playing business...

join other ambitious women reading side business momentum every friday

Welcome to The Side Business Momentum Newsletter! For women who’ve already started their side business—and want to build serious momentum. Not on the list? Join here! Hey Girl, Welcome Back! You’ve already started your business—and now you’re trying to figure out how to make it stand out. But every time you sit down to explain what makes your offer different, the words just don’t feel quite right. I get it—because I’ve been there too. I used to rewrite my Instagram bio constantly. I’d tweak...

join other ambitious women reading side business momentum every friday

Welcome to my Side Business Momentum! For women who’ve already started their side business—and want to build serious momentum. Not on the list? Join here! Hey Girl, Welcome Back! I’m trying something a little new with this edition of the Side Business Momentum newsletter, and I’m excited for you to experience it! I’ve shifted the format to give you more value, insights, and actionable takeaways that’ll speak directly to where you are in your business right now. Let me know what you think—I’m...

join other ambitious women reading side business momentum every friday

It’s Wednesday at 9:13 PM. You just put the kids to bed after a full day at work. You did dinner, helped with homework, and even got that smelly laundry done. You grab your laptop to work on your business. Then—boom! You get three new ideas: A new product you could sell A podcast you should start A person you could work with You open tab after tab on your computer. You get excited. Then you look at the clock. It’s 11:47 PM. You spent your two hours of business time chasing new ideas instead...

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It’s 9:47 PM. You’ve finally collapsed on the couch after a day of back-to-back meetings, family obligations, and a commute that felt twice as long as usual. Your phone dings with a calendar reminder: “Work on side business.” You close your eyes and groan. When exactly were you supposed to find time for that between your presentation to the executive team, your kid’s soccer practice, and the basic human need to occasionally eat something that isn’t from a drive-thru? Tomorrow, you tell...

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Okay, let’s be real. Has this ever happened to you? You’re chatting with someone—maybe a friend you haven’t seen in forever, someone at a networking event, or (eek!) a potential dream client. Then they ask THE question: “So… what do you do?” And suddenly, your brain just… freezes. You blurt out your job title and immediately regret it. Or you start rambling and five minutes later, even YOU don’t know what you’re talking about anymore. Or you keep it super short, but it’s so vague they just...

join other ambitious women reading side business momentum every friday

Be honest—when you hear the word “sales,” what’s the first thing that comes to mind? The aggressive car salesman who won’t let you leave the lot. The “Hey girl!” DM from someone you haven’t spoken to since high school. The never-ending “limited-time offer” that somehow never actually expires. Selling has been taught as something sleazy, manipulative, and pushy. So naturally, we want no part of it. Instead, we do everything but sell: Post content, hoping people will magically ask to work with...

join other ambitious women reading side business momentum every friday

In 2016, Tori Dunlap was working a 9-to-5 marketing job, just like everyone else. No big platform. No fancy connections. Just a side hustle teaching women how to take control of their finances. She could have waited. Waited for a bigger audience. Waited to feel “ready.” Waited for someone to notice her. But instead, she took action. ✔ She answered finance questions in Facebook groups. ✔ She posted simple, helpful money tips online. ✔ She made her first offers before she had a massive...

power up your weekends with side business momentum

You sit down, open your laptop, and within five minutes, you have seven tabs open. You start tweaking your idea, then scroll through advice on what to do next, then somehow end up watching a YouTube video about someone else’s six-figure business. That’s what you should be doing, right? Researching? Learning? But instead of clarity, you feel more confused than ever. Should you be working on your offer? Your website? Pricing? Social media? So you do what feels safest—you keep reading, keep...

read the side business momentum newsletter to power up your weekends

Remember when you had that closet full of half-finished projects? The planner you swore you’d use daily—abandoned after two weeks. The workout routine you were so excited about—for exactly five days. The books you promised yourself you’d read—collecting dust on the shelf. It wasn’t that you didn’t care or weren’t motivated. Every time you tried to build momentum, something else got in the way. A notification would pop up. You’d remember another task. Or you’d convince yourself you’d start...